What is the Generative AI Innovation Center?
AWS science and strategy experts with comprehensive expertise spanning the generative AI journey, helping you prioritize use cases, build a roadmap, and move solutions into production.
Why work with us?
Partner with us to build breakthrough solutions that will enable you to go past the norm and create the very best experiences for your customers.
Diagnostic
A 60-minute call to learn more about business needs, provide context around our generative AI offerings, and identify stakeholders for assessments.

Discovery
A workshop to identify and prioritize generative AI use cases, share best practices observed from moving solutions into production, and develop an execution plan for deploying production-ready generative AI use cases.

Production plan
Our strategists and scientists partner with you to achieve target outcomes through delivery of a Proof of Concept (PoC), Advisory support, or Model Customization & Optimization engagement.

Program offerings
What can I expect?
Robust, Secure, and Scalable Solutions
Robustness, security, and scalability are at the core of our approach. We ensure that your generative AI initiatives are built on a solid foundation, can withstand the demands of your industry and evolve with your changing needs. Our security protocols are designed to safeguard your data.
Aligned Business Goals
Our experienced team works closely with you to align your generative AI initiatives with your overarching business goals. We help you prioritize use cases that deliver business value, whether it's streamlining processes, enhancing customer experiences, or driving innovation across your business.
Effective Governance
Effective governance is crucial for the successful implementation and management of generative AI systems. We provide guidance on establishing the right levels of governance, ensuring compliance with relevant regulations and responsible standards.
Roadmap to Success
We work closely with you to develop a customized roadmap tailored to your specific needs and goals. Our experts collaborate with your team to identify opportunities, mitigate risks, and create a clear path forward, ensuring a smooth and successful transition into the world of generative AI.
EBSCO Information Services
"In our journey to transform and enhance our search experience at EBSCO, partnering with AWS GenAIIC has been invaluable in developing proof-of-concept projects to help guide our AI pilot work."
Doug Jenkins, Executive Vice President and Chief Information Officer

NatWest
"This is an exciting chapter in our journey to deliver sustainable growth through deep, lasting relationships with each of the 19 million customers we serve. We’ve chosen to build on our existing strategic relationship with AWS and develop AI-powered financial products with a trusted collaborator who understands how we work with data at scale to keep our customers safe and secure."
Scott Marcar, Group Chief Information Officer

BMC Software
"Our partnership with AWS' Generative AI Innovation Center has been substantially beneficial for our business. Their deep expertise in large language models and cloud infrastructure optimization enabled us to seamlessly migrate to AWS, reducing hosting costs by 68% and boosting customer response time by 40% - all while delivering enhanced performance for our customers."
Erhan Giral, Chief AI Architect

Deputy
"This partnership quickly provided the expertise needed to find the right solution for our team. This solution includes stages for initial code generation, fixing compilation errors, evaluating the code against requirements, and iteratively improving the code to address any issues. Our development team estimates this will save 70% of implementation time, with the remaining 30% focused on review and fine-tuning."
Paul Coia, Director of Engineering

Appy Pie
"The collaboration with the AWS Generative AI Innovation Center has been invaluable for our development of an in-house image generation model. Their systematic evaluation framework provided a robust way to assess the aesthetic appeal and text accuracy of our generated images. The team's experiments in data curation and model fine-tuning also gave us actionable recommendations for refining our custom model and dataset."
Abhinav Girdhar, Founder and CEO, Appy Pie

How to get started
To get started, contact your AWS Account Manager. If you do not have an AWS Account Manager, please contact Sales.